Health & Wellness Business Tips
June 21, 2023
The health and wellness industry is brimming with potential. It's a flourishing field with an increasing number of entrepreneurs seeking to make their mark. From solo practices to medspas, massage clinics and wellness coaching, there are a myriad of avenues to explore.
Are you contemplating how to start a wellness business and unsure where to begin? Look no further. This article will delve into the ins and outs of various business models in the health and wellness industry.
You'll learn how they work, what's required, and pros and cons of each wellness business. Once you understand the essentials, you'll be better equipped to make informed decisions and create a prospering wellness business.
Business opportunities abound in the health & wellness industry. The demand for wellness businesses is accelerating thanks to the growing need for a more holistic approach to healthcare. Here's a list of viable business models in the health & wellness sector.
Let's take a closer look at these types of business, and learn how to start a wellness business using each model.
It's common for wellness practitioners to start their own private practice. The solo practitioner is solely responsible for all aspects of the business, from providing services to managing administrative tasks and business operations. This is one of the easiest ways to start a wellness business, which is why many massage therapists, chiropractors, nutritionists, and seasoned OTs and PTs goes this route.
This is usually a one-man-show, with minimal paperwork, minimal legal complications, and no extra staff. Most sole-practitioners opt to get an LLC for their business to protect their personal assets. Beyond that, business owners have to decide if they want a cash-based business or if they'll accept health insurance. Opting to accept health insurance will increase the complexity and expenses of the business, plus the need for more staff.
Staff Required:
It's possible for a sole-practitioner to run their practice without any staff at all. Some practitioners may need a receptionist and/or medical billing staff.
Software Requirement:
Sole-Practitioners can use clinic management software to eliminate the need for staff. This software can handle scheduling, marketing, and invoicing without a receptionist. If you opt to accept insurance, you'll also need medical billing software.
A MedSpa is a blend of a traditional spa and a medical clinic. Operated under the guidance of a medical doctor, it offers medical-grade treatments, such as laser treatments, injectables like Botox, chemical peels, and skin rejuvenation, in a relaxing spa environment. These treatments target specific skin and health issues more intensively than traditional spa services.
There are several options when starting a wellness business like this. MedSpas traditionally use one of these business models.
Staff Required:
This can vary based on the size of the spa, services offered, and local regulations. However, typical roles in a MedSpa include: Medical Director, Aesthetic Nurse Practitioners, Cosmetologist, Laser Techs, Spa Managers, and front desk staff.
Software Requirement:
Most medspas need clinic management software with built-in marketing, customizable SOAP notes, and online scheduling.
Massage therapy clinics can range from small, single-therapist practices to large facilities with multiple therapists providing a variety of massage modalities. Services often include Swedish massage, deep tissue, sports massage, and more specialized treatments. They serve various clients, from those seeking relaxation and stress relief to clients needing therapeutic massages for pain management or athletic recovery.
You have several options when starting a massage business, aside from being a sole-practitioner.
Staff Required:
This depends on the business model. A group practice may only need a few independent massage therapists, whereas a franchise or employment model will need management staff and receptionists.
Software Requirement:
Every massage therapy practice benefits from software that handles all their scheduling, marketing, invoicing, charting, ect. Using clinic management software specifically for massage therapists, can streamline business processes, increase sales, and cut costs.
A multi-disciplinary practice brings together various professionals, like physiotherapists, massage therapists, nutritionists, and psychologists, under one roof. This holistic model allows for comprehensive care by combining different specialties to address a client's physical, mental, and nutritional needs. It offers convenience for clients and promotes better communication among healthcare providers.
Starting a wellness business like this requires some collaboration. Here are different options for starting a multi-disciplinary practice.
Staff Required:
With partnerships and rental models, you merely need qualified, licenced wellness practitioners. However, if the business has employees, you may also need HR and management staff.
Software Required:
This will vary depending on what types of specialties are practiced. All multi-disciplinary practices need scheduling software and customizable SOAP notes that can be viewed by everyone in the practice. Some practices require medical billing software and accounting software for payroll.
Wellness coaching is a process that helps individuals improve their health and well-being. Coaches guide clients to identify their values, set achievable goals, and create action plans. They focus on various wellness aspects like nutrition, exercise, stress management, and work-life balance. The goal of wellness coaching is to facilitate sustainable, healthy behavior changes.
Starting a wellness coaching business can take many forms. Most coaches are sole-practitioners, but the way they operate can vary based on their goals and target market.
Staff Required:
Most coaches work independently, so there's no staff required.
Software Requirements:
Wellness coaches need software for online scheduling and basic invoicing. They also need software that makes documenting clients notes efficient and organized.
When you start out with the right software, building a practice is a lot easier. Starting a wellness business is a lot of work, but ClinicSense can take some of the workload off your shoulders. The features ClinicSense offers are designed to help health & wellness professionals manage and grow their practice.
Here are a few features every wellness business needs:
Now that you know how to start a wellness business, you can turn your passion for wellness into a rewarding venture that promotes health and happiness for you and your clients.
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